SERVICES

Implementation

With years of on-ground experience in designing and implementing CSR and sustainability initiatives, Synergie follows its three-tier implementation approach of Analysis, Appraisal and Logframe to integrate social and environmental impact into your business and using that integration to drive economic value.

 

Some of our marquee programmes:

  1. Castrol’s “Sarathi Mitra”: A flagship initiative of Castrol to inculcate safe road behaviour and financial literacy amongst truck drivers. As part of this, Synergie has trained 10000 truck drivers from its training centres in transport nagars in Delhi and the program is scaling to cover an additional 17000 truck drivers this year in Delhi and Mumbai.
  2. Jindal Stainless Limited’s (JSL) “Malaria Elimination Program” in Jajpur, Odisha: Synergie along with JSL and the local government bodies is working in the villages of Jajpur to eliminate malaria. Several behavioural change programs along with health and IEC interventions are underway to empower communities to fight malaria.
  3. Godrej’s “Kill Pest, Kill Diseases”: A multi-city program with the HIT brand of Godrej Consumer Products Ltd. to galvanise communities into proactively taking action against mosquito-borne diseases. Towards this, a campaign covering more than 30 cities was launched using on-ground activations and social media, in partnership with municipal bodies, schools, local NGOs, youth groups and media.
  4. Castrol Activ Initiative: A multi-city campaign pivoted on “Khel India”; “Swachh Bharat” and “Green Good Deeds” initiatives of the Government of India to mobilise communities into protecting the environment, cleaning up their neighbourhood, and encouraging sports for development.